Winter Lingerie Collections

[Vishal Shastri]

Salao Lingerie Brasil (Brazil Lingerie Saloon) participates, for the third time, of the National Winter Fashion Fair (FENIN) and establishes itself as the only event exclusively made for underwear that launches fall/winter collections.
In this edition, which is happening in Gramado, from January 22 to 25, the Salão has over 50 exhibitors, ready-made clothiers who came from São Paulo, Rio de Janeiro, Ceará, Minas Gerais, Santa Catarina, Rio Grande do Sul and Goiás.

On a press conference which happened on the first day of Fenin, New Stage, the Salão promoter, said that the business expectation is to trade up to three months of production of the annual volume of the companies.

The underwear segment that includes day lingerie, night lingerie, socks, underpants and accessories comprises 6 thousand companies, produces about 739 million pieces and had na income of R$ 4.07 billion in 2006, 11% more than in 2005.

To show the news, exhibitors did an underwear fashion show at Rua Coberta, downtown Gramado, on the first day of FENIN, with several famous people on the catwalk.

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